ESPN extends U.S. F1 broadcast deal for three years

News

ESPN will continue to broadcast Formula One in the United States until 2022 after posting double-digit viewership growth over the past two seasons.

Through 18 races this season, F1 has averaged 671,000 viewers on ESPN networks, an increase of 19 percent over the average of 561,000 at this point last year on ESPN networks and up 24 percent from the average of 542,000 on NBC networks in 2017. The growth in the demographic of people aged between 18 to 34 — a target area of growth for F1 — is up 81 percent from 2018.

The extension will see F1 races continue to air live and commercial-free on either ESPN, ESPN2 or ABC, while all practice sessions, qualifying and races will air live and in replay across ESPN platforms, including on-demand replays on the ESPN App. ESPN will continue its partnership with UK broadcaster Sky Sports to bring its presentation of F1 to American viewers.

An additional element of the deal will be ESPN Deportes serving as the exclusive Spanish-language home for all F1 fans in the U.S., starting in 2020.

Sean Bratches, Managing Director, Commercial Operations at Formula 1, said: “Our partnership with ESPN has delivered a 19 percent increase in viewership across the US and we are delighted to extend our partnership through to 2022.

“The U.S is one of our key focuses for growth and ESPN know and understand the US Sports audience like no one else. The combination of their dedicated coverage and Formula 1’s amazing racing spectacle is a perfect partnership for us to build on our recent success with US audiences.”

Burke Magnus, ESPN executive Vice President, Programming and Scheduling, said: “When we brought Formula 1 back to ESPN two years ago, we had faith that Formula 1 fans in the United States would support the coverage. That faith has been rewarded many times over, and we greatly appreciate how fans have responded in record numbers.

“We’re also delighted to add Spanish-language rights to this new deal. This provides us with a unique opportunity to serve Hispanic Formula 1 fans across ESPN platforms in English and Spanish. We look forward to continuing the relationship with Formula 1 and working together to build the sport in America.”

Products You May Like

Articles You May Like

Richards: F1 shot itself in foot with foolish hybrid rows
Latifi chooses to race under No.6 in F1
Massa opens up on teammate clash in Santiago
Alonso a free agent for Indy after McLaren contract ends
First images of F1 Vietnam GP pits revealed after work completed

Leave a Reply

Your email address will not be published. Required fields are marked *